The platform is rolling out a new feature that permits them to cut down on the amount of AI-made content appearing in their streams. This move comes as the company revealed that it currently hosts in excess of 1 thousand million content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a global launch. This development comes amid a increase in AI content, driven by new content generation software.
AI Content on Other Platforms
Studies have shown that approximately 10% of the most rapidly expanding video streams on a popular video site only show content made by AI. A large amount of this material is classified as low-quality AI content, a term for inferior, bulk-generated content that is often absurd or dreamlike.
“We know from our community that many people like content made with AI tools, from AI artwork to science explainers, and we intend to give people the ability to increase or decrease of that, depending on their own choices,” said a company executive.
Volume and Proportions
The platform announced that there are presently over a billion videos on its network labeled as AI-generated. Collectively, more than 100 mn pieces of content are added to the service each day, making AI content a relatively small portion of its complete catalog.
User Control Features
Members will be able to reduce or increase the amount of artificial media they view by accessing the content preference option in the platform and selecting “AI-generated content”. Other topics that are already be controlled under the filter include politics, fashion, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate content makers to identify convincing AI-made content, and it forbids dangerous deepfakes of public figures or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the app will now attach an AI-generated label to content made using its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is aimed to deter users from seeking to bypass the labeling process.
Educational Initiatives
The company is also launching a $2m AI literacy fund for experts and organizations to produce educational content about responsible artificial intelligence. This initiative will benefit educational bodies specializing in teaching programming and robotics.
Moderation Strategy
The video-sharing app has defended its moderation strategy, following controversy over proposals to make redundant hundreds of review team members in the United Kingdom. It is set to eliminate a significant number of roles in its content moderation team in London, with worker representatives and online safety experts voicing alarm that humans are being replaced by AI moderation.
A company official explained that people-led review would remain essential, but AI can protect employees by removing the most harmful content prior to it has to be seen by staff. The platform reported a significant reduction in explicit and harmful content handled by human moderators over the last 12 months due to reliance on its automated systems.
It is vital to balance people and machines to keep the platform safe,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
